Seducing the Customer With Content
A Conversation With Kipling
Making Light Work of Complex Content.
When the team at Kipling saw what headless could do, it just made sense. The bags, luggage and accessories brand wanted to target new customer segments, and needed content and experiences delivered across multiple regions, in different languages, and across an array of channels. Flexibility was paramount.
Jurgen Derycke, Digital Sales & Marketing Director of Kipling, and Els De Kort, Digital Marketing Manager of Kipling, joined Amplience Founder, James Brooke, to discuss their move to headless, dealing with content creation for multiple channels and creating omnichannel experiences.
Video Highlights:
2:49 - Tell us about Kipling’s digital journey.
4:52 - How are Kipling organized in order to create compelling content?
7:06 - How do you manage the brand and content across multiple channels?
8:00 - Why did the headless commerce appeal to Kipling?
10:10 - How did Covid-19 impact Kipling?
12:54 - How has Kipling worked together as a team whilst operating remotely?
15:24 - What advice would you give to other retailers considering headless?
16:34 - How does Kipling plan and schedule content, and how does Amplience help?
19:32 - Has Kipling’s online traffic seen an increase in mobile usage?
20:58 - What does the future look like for Kipling?
22:13 - How do you see the relationship consumers have between physical stores and digital evolving?
24:32 - What key benefits has Amplience provided for Kipling?
