Combining Content & Commerce

A Conversation with nexum.

Controlling the Experience. Together.

Bringing together eCommerce and the CMS. Previously quite separate, the combination of the two a bit of a struggle. But with retailers now looking to a digital and customer-first approach, and with Covid-19 exasperating the situation, the need to for content and commerce to be unified has never been more important.

Georg Kühl, founder of nexum, joined James Brooke, Founder of Amplience, to talk about the evolution of content and commerce and why retailers should look to combine them in their future efforts.

Video Highlights:

  • 0:27 - Tell us a bit about yourself and nexum.

  • 3:14 - What services does nexum provide for its customers?

  • 5:20 - What’s your favorite customer example?

  • 7:56 - Why was content and commerce initially separated and why is combining them important?

  • 13:16 - How do you see the combination of content and commerce into one digital experience framework playing out in the market?

  • 17:37 - What key trends are going to define the content and commerce space over the next 18-24 months?

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