A Conversation With
Amplience customer, Liberty London, recently underwent a website redesign, creating a brilliant app-like, customer-first experience. Amplience’s CEO, James Brooke, delves into the redesign project with Liberty London’s Head of Digital Design, James Finch.
Liberty of London offers a best-in-class commerce and content experience using Salesforce Reference Architecture (SFRA). Optimized for a mobile-first experience but not compromising with rich and engaging content and media, it’s an excellent showcase of the power of combining Amplience and Salesforce for a customer-first experience.
1:00 - Impacts of Covid 19
2:03 - Objectives of website redesign project
07:24 - Process, technologies and approaches used throughout the project
15:35 - Key project challenges
17:25 - The results, how Amplience fit into the mix and benefits of a headless approach
23:53 - What’s next for Liberty London?
Finished watching? See it in action here.
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