- The Hotter Shoes digital transformation before and throughout Covid
- The challenges and benefits the transformation has brought about
- Advice for other retailers looking at improving digital experiences
- How outside influences like Covid, social media and Peak are influencing Hotter Shoes
A bold move towards a bright future.
“Be bold. Be Brave. And do it.” That’s the advice to other retailers from Hotter Shoes Chief Commercial Officer Victoria Betts when it comes to embarking on a digital transformation.
Hotter Shoes admittedly have faced some adversity, 59 store closures for one, but their shift to better serve their customers’ needs online has seen them facing a future of growth again.
So how have they done it? Victoria joined James Brooke, Founder and CEO of Amplience, to discuss their digital transformation, as well as her advice to other retailers, their approach to Covid and the rise in social media and content consumption.