Coping with a Covid World.
A Conversation with Frontastic
Putting Digital at Your Heart.
“Every company has to become a digital company otherwise you won’t survive.” -Thomas Gottheil, CEO and Co-Founder of Frontastic.
Covid-19 has sparked tremendous growth in eCommerce. An online presence is almost mandatory now. But where brands will thrive going forward is through the move to digital business models. Now is the time to put customers first and building meaningful experiences, with headless technology offering the opportunity to differentiate.
Thomas joined James Brooke, Founder of Amplience, to discuss the effects of Covid-19 on retail, becoming customer-centric, and MACH technology.
4:42 -What is Frontastic all about?
7:27 -Did Covid-19 effect consumer behavior?
9:15 -How do you become customer centric?
12:15 -What does MACH mean to you?
14:24 -Why MACH?
17:01 -What does MACH mean for customers?
18:57 -How does the Amplience and Frontastic partnership benefit customers?
23:57 -How will the digital landscape evolve over the next 12 –18 months?
Cyber Week: A conversation with Ariat
We sat down with top eCommerce retailer Ariat to understand what challenges they encounter during Cyber Week and how they tackle it.
Cyber Week: A conversation with Crate & Barrel
Keeping up with the rapid pace of Cyber Week is stressful. We spoke with Crate & Barrel to understand how they deal with it and how Amplience have helped.