Incremental Development

A Conversation with AND Digital

Inching Closer to a Flexible Future.

The speed at which brands need to get changes and new features live is only getting quicker and quicker. They need flexibility. And they need technology that adapts and grows with them. Big Bang and waterfall approaches are too cumbersome and slow now.

Mike Pohlschmidt, Head of Technology at AND Digital, joined John Williams, CTO at Amplience, to discuss incremental approaches to development and the movement towards headless and MACH that support them.

Video Highlights:

1:24 - What changes are you seeing in the market?

3:30 - How is an incremental approach to development different to a phased approach

5:10 - How does MACH architecture help with an incremental approach?

9:55 - Is organisational change necessary for incremental development?

15:52 - Is incremental development always the right approach?

20:20 - How will customers benefit from the AND Digital and Amplience partnership?

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