Prioritizing product experiences

A conversation with Akeneo.

Key Highlights:

  • Why product information is so important
  • The 3 key components that make up a strong and compelling product experience
  • Best practices when implementing omnichannel customer experiences
  • How high-touch, in-person segments are adapting to digital product discovery

Laying the product foundations.

Utilizing product information online is your baseline. Creating compelling product experiences is now another avenue brands must look to in order to elevate their digital experiences for customers, and another way in which they can help drive conversion.

James Barlow, UKI Regional Director at Akeneo, joined Alison Williams, Business Development Director at Amplience, to discuss product information, product experiences and how product discovery is evolving.