Planning and executing Cyber Week content

A conversation with Liberty London.

Highlights:

  • The most stressful things about Cyber Week and holiday trading
  • The biggest drivers of content change
  • How Liberty London plan for Cyber Week and holidays
  • How Amplience has helped, especially in letting the team work easier together

The countdown to Cyber Week.

For Liberty London, the period from Cyber Week through to the holidays offers no respite. It’s a huge trading period for them with customers seeking out certain products and experiences year after year. But even with all the planning, the reactive nature of it means it offers up some challenges to say the least.

James Finch, Head of Digital Design at Liberty London joined James Brooke, Founder and CEO at Amplience, to discuss what Cyber Week and the holidays looks like for the business, and how they plan for and tackle everything that comes their way.

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