The most challenging aspects of delivering success holiday campaigns
How many teams know change is needed but realizing it is much harder
Whether brands need to be adjusting their strategies to the changing market and ever-extending holiday season
How Mike and Neil’s lives would have been easier if they’d had Amplience when working in eCommerce
HAVING THE POWER IN YOUR HANDS, AND THE TRUST IN YOUR TOOLS.
Before both Mike Badamo and Neil Cooper were part of the Amplience team, they were dictating content and eCommerce for retailers in the US and UK respectively. They’ve felt the pressure, and now they’re helping to ease the pain.
Hear their perspectives on delivering successful Cyber Week and holiday season campaigns, how having the right tools matter, and how retailers should be adjusting their strategies and operations going forward.