Scaling Content During Cyber Week
A Conversation With Crate & Barrel
Cyber Week. The Modern Way.
When Cyber Week rolls around, the team at Crate and Barrel know they need to stay on their toes. The pace of change is rapid, the evolution of content to make sure they are meeting the needs of their customers is constant.
Katie Patt, Ecommerce Merchant Lead at Crate & Barrel joined James Brooke, Founder and CEO at Amplience, to discuss just how much Cyber Week ramps up their content production and how Amplience have helped them solve for many of their previous challenges.
What Crate & Barrel find challenging during Cyber Week
How Amplience has helped the team solve for these issues, reducing duplication of work especially
A conversation with Salesforce
Igor Faletski from Salesforce/Mobify and Thom Armstrong from Amplience talk through progressive web apps, the impact of Covid on eCommerce.
A Conversation with nexum
Georg Kühl from nexum and James Brooke from Amplience talk through the evolution of content and commerce.
A Conversation with Frontastic
Thomas Gottheil from Frontastic and James Brooke from Amplience discuss the effects of Covid-19 on retail, becoming customer-centric and MACH.