Scaling Content During Cyber Week

A Conversation With Crate & Barrel

Cyber Week. The Modern Way.

When Cyber Week rolls around, the team at Crate and Barrel know they need to stay on their toes. The pace of change is rapid, the evolution of content to make sure they are meeting the needs of their customers is constant.

Katie Patt, Ecommerce Merchant Lead at Crate & Barrel joined James Brooke, Founder of Amplience, to discuss just how much Cyber Week ramps up their content production and how Amplience have helped them solve for many of their previous challenges.

Highlights:

What Crate & Barrel find challenging during Cyber Week
How Amplience has helped the team solve for these issues, reducing duplication of work especially