Building Cyber Week Experiences

A Conversation With Ariat

Riding High in Cyber Week.

Ariat know a thing or two about technology. As one of the world’s leading equestrian performance brands they’re continually developing innovative products. That’s why they knew that to succeed, not only during Cyber Week but throughout the entire year, they needed to adopt digital technologies that would give them the flexibility they needed.

Ariat wanted to tell the Ariat story, to build out their digital experiences, and deal with the volume of assets and change that accompanies that.

Riley Bennett, Director of Site Content & Operations at Ariat joined Amplience Founder, James Brooke to discuss the problems they faced during Cyber Week and how together with Amplience they’ve looked to solve them.


  • The challenges Ariat faced with their online channels

  • What tools and functionality Ariat find most important, especially during Cyber Week

  • The importance of Cyber Week for the business

  • How Amplience has helped solve the issues they’ve faced

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