Dynamic Media:

One and done

Everywhere

One master asset. Infinite renditions on demand.Deliver every image and video perfectly optimized for every device, channel and market. From a single master. No duplicates. No re-mastering. No waiting.
Graphic showing “Organize” with connected file formats: master.tif, 1:1 webp, 16:9 avif, 3:4 retina.

Dynamic Media in 20 seconds

Turn one master asset into every rendition your channels need, on demand.

01Resize, crop, compress and transform images straight from the URL
02Serve the right format, quality and dimensions for every screen and device
03Deliver images and video through multi-CDN infrastructure
0499.99% availability at peak

Media optimization at scale

Every channel wants a different version. Don’t make one

The website wants WebP. The app wants Retina. The marketplace wants a square crop. Email wants lightweight. And everyone wants something different on the hero banner.Creating and managing every variant by hand multiplies files, work and mistakes. And page speed pays the price.Not anymore.
Shop Summer Fashion ad featuring woman in sunglasses holding a pineapple and making a peace sign.

Transform · Adapt · Optimize

One master. Infinite renditions

Start with one approved master. Then automatically serve the right version for every request, in real time.
  • Resized for the screen.
  • Cropped around the focal point.
  • Converted into the best format.
  • Optimized for the device and connection.
  • Layered with the right text, graphics or regional content.
The master stays untouched. The renditions never run out.
Photo cropping diagram showing Original image and 16:9 and 1:1 versions, with “Organize” button.
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Shoe Carnival sped up time-to-market and boosted conversions by 6% with Amplience media delivery. Read the case study >

Video optimization & delivery

Video that plays by your rules

Start with one master video master. Then every device, channel and connection gets the version it needs:
  • Transcoded into the right formas and delivery profiles.
  • Streamed at the appropriate quality for the viewer and connection.
  • Enriched with thumbnails, poster frames, captions and supporting metadata.
One master in. Smooth playback out.
Smiling woman holding a phone beside laptop, with “Generate” button and media icons.

Global delivery · Peak performance

Built to power peak trading

  • Globally distributed, multi-CDN delivery keeps assets moving at up to 99.99% availability.
  • Configurable caching and instant purging gives teams control.

  • Every asset is optimized in real time for speed, quality and conversion.

Because page speed protects SEO, discoverability and revenue. Especially when your whole catalog in on sale and the whole world shows up at once.
Website mockup with beauty banner image, “Be In Trend Color” headline, and schedule button.
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DFS saw a 60% conversion uplift, Clarks a 44% site speed improvement and The Gym Group a 40% site speed increase with Dynamic Media.

Lighter pages. Faster stores. More Revenue

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“We moved to a single master with Dynamic Media - pages got lighter, Core Web Vitals went green, and conversion followed.”DFS · content supply chain transformation

60%+

conversions

-96%

image weight

99.99%

availability at peak

Amplience content operations platform

The delivery engine of the whole operation

Dynamic Media is part of our content operations platform for commerce. Create experiences in CMS. Manage master assets in DAM. Orchestrate workflows with Workforce. Deliver optimized content and media globally with Dynamic Media.From idea to everywhere.
Amplience platform graphic showing CMS, DAM, and Workforce modules.

Dynamic Media capabilities

Key Features
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On-the-fly transformation

Create new renditions automatically as they’re needed, without changing the approved master.

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Resize & crop 

Resize, scale and crop every image for the placement it needs - without creating another file.

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Point of interest

Keep the important part of every image in frame across crops and screen sizes.

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Responsive image optimization

Automatically serve each browser and device the right format, quality and image size - keeping images sharp without slowing delivery.

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Layering & text

Combine imagery, graphics and live text dynamically, creating endless variants without re-artworking every asset.

Orange circular icon with a white sparkle symbol in the center.
Transformation templates

Apply one consistent set of transformations across thousands of images - and update them all from one place.

Orange circular icon with a white computer monitor symbol.
Video delivery

Start with one master video, then deliver the right format, resolution and player for every device and browser.

Orange smartphone icon inside a white circle.
Localized media

Serve the right regional or language variant for every market - without duplicating files.

Orange circular icon with a white download arrow pointing to a line.
Media delivery API

Generate and serve any image variant from one master using URL parameters - no preprocessing or separate exports.

Make one. Serve everyone

Deliver perfectly optimized media, everywhere, from a single asset.