Shoe Carnival Achieves Higher Conversion Rate and Delivers Lightning-Fast Campaigns
NEW YORK, October 25, 2023 - Amplience, the AI Content company, today announced that Shoe Carnival, one of America’s largest family footwear retailers, has increased conversions and revenue, enhanced campaign efficiency, improved customer experience, and bolstered team productivity with Amplience and Algolia. To underpin its digital growth, Shoe Carnival is using Amplience’s full-stack Commerce Experience Platform, which brings together an API-first, integrated content management system (CMS) and digital asset management (DAM) with automated media and experience delivery services.
Shoe Carnival offers its customers daily promotions and hundreds of new product drops every month. As such, the company needed agility to be able to deliver fast, responsive content at scale, as that was critical to the success of Shoe Carnival’s digital customer experience. Using an outdated content management system and eCommerce solution meant that long lead times made it difficult to be reactive to business requirements and market changes – a massive problem in the world of fast-moving retail.
Through its partnership with Amplience and Algolia, Shoe Carnival can now operate at scale, respond quickly and stay ahead of the competition. Specific benefits achieved include:
An improved customer experience and increase in revenue
An increase of 6% in landing page conversions
Campaigns are now created and executed in a fraction of the time by the merchandising team
Last-minute campaigns can be launched almost instantly, across all channels
Team productivity has doubled
Content or navigation changes on the site can be addressed by the merchandising team directly, eliminating the need for developer time
Twice as many content and search rule changes can be made in half the time it took previously
“Partnering with Amplience has transformed our online experience by empowering users with the tools necessary to make impactful changes, that drive real results, in real-time,“ said Courtney Grisham, Director, eCommerce, Shoe Carnival. “In order to match our customers’ expectations, we need to make changes fast, and Amplience gives us the power to do just that.“
With Amplience’s Commerce Experience Platform, the Shoe Carnival team can now schedule, preview and publish immediately to all their channels, allowing them to launch last-minute campaigns and make changes instantly. Increased reactivity has helped the teams to improve the customer experience and increase conversion rates and revenue. The merchandising team is able to create and execute new site experiences in real-time. And campaigns are now much faster, reducing time-to-market and doubling the team’s efficiency.
Where Shoe Carnival’s previous CMS was clunky and unorganized, the team stores over one million assets in Amplience’s Content Hub, which allows them to search and locate the asset they need almost instantly. For search capabilities, Shoe Carnival uses Amplience partner Algolia, leveraging their AI Search & Discovery platform to eliminate all the manual work that goes into re-ranking, returning tailored search results to customers with natural language processing and using automation to simplify workflows.
“With retail moving faster than ever, it was essential for Shoe Carnival to execute their content and campaigns quickly, and to set new promotions live daily,“ said Rob Walter, Chief Revenue Officer at Amplience. “Amplience’s Commerce Experience Platform and Algolia’s Search & Discovery Platform has facilitated speed and agility in internal workflows, removing the need for developer input and allowing merchandising and marketing teams to be reactive to business changes and customer demands. We look forward to continuing to support Shoe Carnival’s needs into the future!“
Shoe Carnival is growing quickly and is planning a technological and creative redesign later this year to support an improved customer experience. They plan to more widely adopt and implement Amplience and Algolia solutions across the business, looking to the next phases of all their platforms to achieve the fastest load times as one of the primary ROIs. The team will be embracing AI and customer-centric personalization to empower employees to improve the shopping experience for their customers.
For more information on Amplience’s work with Shoe Carnival, visit https://amplience.com/case-studies/shoe-carnival/.