Amplience and Attraqt

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Amplience and Attraqt Announce New Partnership

LONDON, April, 1, 2021 – Amplience, the leading headless commerce experience platform for brands and retailers, is pleased to announce a partnership with Attraqt, a SaaS solution powering exceptional shopping experiences for the world’s best brands.

Through the right technology, like headless architecture and modern integrations, retailers have the chance to leverage next generation eCommerce solutions in order to really power their customer experiences into the future. They can react to the needs of their customers with agility previously unseen.

Both Amplience and Attraqt can be selected as part of a best-of-breed headless solution. Retailers can then seamlessly deliver engaging and personalized content that can guide and inspire the shopper throughout their journey.

John Raap, Chief Strategy and Partner Officer, Attraqt commented: “Enabling consumers to discover the products that inspire them and meet their precise needs sits at the heart of exceptional shopping experiences today. When you combine the extensive digital experience management capabilities of Amplience with Attraqt’s leading capabilities in search, merchandising and personalization, retailers are now able to deliver highly personalized and compelling shopping experiences from initial search all the way through to purchase and beyond. We are very much looking forward to providing our joint customers with improved commercial performance, significant operational efficiency and an increased agility to respond to a rapidly changing market.”

Amplience’s content, digital asset and experience management solutions ultimately give retailers the freedom to do more. When combined with the likes of Attraqt’s AI-powered product discovery capabilities, whereby artificial intelligence and machine learning can be used to deliver rich, individualized and highly relevant experiences, retailers can be firmly in control of the entire end-to-end shopper experience.

About Amplience

Amplience powers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and Digital Experience Management platform allows more than 350 of the world’s leading brand teams to manage content, not code. The result is a rapid ROI for our clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit

About Attraqt

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalization, search, navigation, merchandising, recommendations and internationalization.

The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalization strategies and creates differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, while reaching commercial goals. Find out more or on LinkedIn.

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