Creating Market-Leading Digital Customer Journeys
Creating Market-Leading Digital Customer Journeys
With a history spanning over 100 years, UK online retailer The Very Group know what it takes to transform their brand to make it meaningful for their customers. Hear from Paul Hornby, Digital
Customer Experience Director at The Very Group, as he discusses how they are continuing their journey of transformation to create market-leading digital customer journeys.
What Is Covered:
Who The Very Group are and what they do as a business.
The team’s strategic areas of focus.
How the team have evolved their structure to put technology at the heart of the business.
The Very Group’s journey to MACH, and how they believe this will allow them to offer a market-leading digital customer journey.
