Amplience for Bloomreach:
Headless CMS & DAM to Power Your DXP
Bloomreach is the engine. Amplience is the rocket fuel.
Fuel your Bloomreach commerce engine with structured content
You didn’t invest in Bloomreach to deliver generic experiences. Yet, brands often find that as their personalization strategy scales, legacy content tools often become the bottleneck, starving Loomi AI of the assets it needs.
Amplience breaks this deadlock. By integrating a dedicated headless CMS and enterprise DAM, you provide the high-velocity structured content required to unlock the full potential of Bloomreach.
Join the world’s most innovative brands using Amplience and Bloomreach together
What is the difference between Bloomreach DXP and Amplience?
The core difference lies in their primary function: Bloomreach is a conversion engine, while Amplience is a content engine.
In simple terms: Bloomreach decides who to target, and Amplience provides the structured content to show them.
To maximize growth, you need to distinguish between the two distinct engines powering your tech stack. Separating these layers is often the key to removing the bottlenecks that slow down your team.
Bloomreach is your conversion engine.
Core DNA: Optimization & product discovery.
Primary value: It excels in AI-driven search, merchandising, and personalization logic (Loomi AI).
The gap: The platform is designed to convert traffic through algorithms and search relevance.
Amplience is your content engine.
Core DNA: Creation & supply chain orchestration.
Primary value: A dedicated platform for the content supply chain.
The enhancement: Best-of-breed tools like Dynamic Content (CMS) and Content Hub (DAM) provide the specialized layer you need to feed the Bloomreach conversion engine.
Integration case study: How DFS enhances Bloomreach
DFS transformed its digital showroom from a slow, static catalogue into a dynamic, inspirational experience by adopting a best-of-breed architecture that utilizes both Bloomreach and Amplience.
By separating the content layer (Amplience) from the experience layer (Bloomreach), they removed development bottlenecks and enabled agile, customer-first content at scale.
Real-world impact: DFS results
+60% increase in conversion through dynamic product visualization.
+66% uplift in customer engagement with high-performance imagery, 360° views, and rich media.
90% reduction in production time driven by centralized assets and automated media workflows.
Improved visibility in image search drove more qualified traffic and stronger discovery.
The specialist advantage: why upgrade your content layer?
Your conversion engine is world-class. Your content engine should be too.
Relying on a bundled CMS module creates a velocity ceiling. To move at the speed of modern commerce, you need a platform dedicated entirely to the content supply chain.
| Bloomreach CMS | Amplience CMS | |
|---|---|---|
| Strategic focus | DXP & product discovery | Content supply chain & velocity |
| CMS status | Suite component | Market-leading specialist |
| Content authoring | Functional / template-based | Plan beautifully, preview fully |
| Asset management | Foundational media library | Enterprise DAM, scale without stress |
| Personalization role | The logic: segments & rules | The fuel: structured content for AI |
| Developer tools | Suite-based constraints | Natively headless / pure MACH |
See how real users rate Amplience
Read the full G2 comparison report.
Integration value: how does Amplience enhance your tech stack?
Dynamic Content (CMS) is designed to coexist with the Bloomreach DXP, creating a stack where content production keeps pace with your personalization engine. Here is how the integration improves your daily workflow.
Cut the chaos and maximize content velocity
Your challenge: All-in-one suites often prioritize backend logic over frontend creativity, leaving marketers with functional but rigid tools.
The Amplience boost: Content Studio unleashes your marketers with a superior authoring experience. AI workflows and visual scheduling enable your teams to move at the speed of ideas, ensuring you can produce content as fast as Bloomreach can display it.
Fueling personalization performance
Your challenge: Bloomreach’s campaign segmentation is market-leading, but it requires masses of varied content to perform effectively.
The Amplience boost: The platform provides the structured content to fuel Loomi AI. As a dedicated content platform, Dynamic Content allows you to create the high-volume variations required to fully leverage your Bloomreach segmentation capabilities.
The smart way to manage assets
Your challenge: High-volume commerce requires enterprise-grade media handling that goes beyond a basic library.
The Amplience boost: Content Hub (DAM) offers a decisive lead in asset management. It facilitates easier organization of your images and video while using a powerful media delivery API to optimize assets in real-time for your Bloomreach frontend.
Integration strategies: two ways to connect
Enhancing your tech stack doesn’t always mean a full re-platform. You can typically choose between two integration levels:
Level 1: The headless CMS strategy (hybrid)
Keep your current commerce platform + Bloomreach Search + integrate Amplience for content.
Your goal:
Fix the content bottleneck without a full re-platform.
The logic:
You keep your existing backend (e.g., Salesforce Commerce Cloud or Adobe Commerce). You simply bypass their native CMS capabilities, integrating Dynamic Content to modernize how you create and deliver experiences on the frontend.
Outcome:
You solve the speed issues immediately, protecting the ROI of your existing stack while giving Bloomreach better content to work with.
Level 2: the full MACH strategy (composable)
Replace the entire backend (Content + Search + Commerce).
Your goal:
Total architectural freedom.
The logic:
You retire the legacy monolith entirely. You build a tech stack where Bloomreach handles search, Amplience handles all content and media, and a modern commerce engine such as commercetools or BigCommerce, handles the transaction. This adheres to the MACH philosophy (Microservices, API-first, Cloud-native, Headless).
Outcome:
You achieve granular control over every part of the tech stack, ensuring you can swap or upgrade individual components as your needs evolve.
