- The rise of headless commerce and the issues affecting online businesses today
- Whether headless commerce has come to the rescue
- Where headless commerce isn’t typically delivering
- The next evolution – headless experience management – what is it, and how can it be delivered?
Mobile performance vs experience management.
Mobile. Social. Covid. Absolute game-changers when it comes to commerce. All three have greatly emphasized the need for retailers to deliver high-quality, mobile-optimized online shopping experiences. And if they don’t, they get left behind.
But with the same age-old problems causing buyer drop off – poor page load performance being at the top of the list – businesses are looking to what’s next to help them create better digital experiences.
Headless commerce is filling a lot of those gaps, offering greater flexibility and agility. But with it comes significant costs and quite often an inability or lack of tools for business users to manage the frontend experience.
There is a way though. A way where that gap is bridged. It’s headless experience management.
THE ARM WRESTLE BETWEEN THE FRONT AND BACKEND.
Headless commerce is solving a lot of problems for businesses – but mainly on the technology side. Whilst they’re able to take advantage of new web technologies that alleviate buyer problems, it’s leaving business users stranded. Headless frontends just aren’t comparable to those contained in the legacy eCommerce solutions they currently work with, with a lack of content visualization and preview tools.
But who wins out? With headless experience management that arm wrestle is settled. Finally, business and tech users can speak the same language and join forces in delivering unique digital experiences.
“CREATING AN EXPERIENCE THAT IS CONTEXTUALLY RELEVANT, TARGETED AND PERSONALIZED IS THE KEY TO UNLOCKING CUSTOMER ENGAGEMENT AND ACHIEVING HIGH CONVERSIONS.”