May 4, 2023 | 5 Min
How to Cut Costs and Scale Digital Experiences with a Composable DXP
Want to know how to stay ahead of the competition, provide customers with a seamless omnichannel shopping experience and create scalability - all while cutting costs?
Creating and managing digital content can be both costly and time-consuming - particularly for large organizations - but with digital experience platforms, businesses can scale up according to their needs, quickly launch and update new digital experiences for their customers, and enjoy the benefits of composable architecture.
Learn how your business can save money with a DXP in this article.
What is a composable DXP (digital experience platform)?
A digital experience platform (DXP) - as defined by Gartner - is “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”
A DXP is a combination of a variety of solutions that lets ecommerce businesses create, manage, and deliver personalized online experiences across different channels and touchpoints, using MACH (microservices-based, API-first, cloud-native and headless) technologies. The key to the success of a composable DXP is its use of APIs - the platform uses them to connect multiple tool suites and platforms. The ‘composable’ element allows you to scale up or scale down your integrated tools more easily, so you can choose to invest only in the tools that you need at any given time.
A DXP usually unifies several tools and features including:
CRM (Customer Relationship Management platforms)
CMS (Content Management System)
Social media tools
What are the key benefits of using a DXP?
One of the primary benefits of a DXP is a reduction in business costs. According to PwC, companies that adopt cloud-based content management systems can expect to see a 30-50% reduction in IT costs.
Other benefits of using a DXP include unifying your tech stack, improving brand consistency, and accessing more customer data from one place.
When using a DXP, your business is able to offer a seamless shopping experience across all channels - including web, social, and mobile apps. The platform makes it easy to introduce new customer touchpoints fueled by the API tech to maintain consistent shopping experiences.
In practice, this means that customers can interact with your brand across more channels, while you’re able to maintain a high-quality digital experience.
Using a DXP allows your business to streamline your digital operations by uniting several tools and processes into one platform. This helps to save your development team valuable time that they can then invest into other tasks and projects.
Composable DXPs easily integrate with your current technology stack, as they’re built to be implemented quickly.
DXPs have a flexible and scalable structure that makes it easy to adapt to changing business needs. Your business will be able to react quickly to changes in the market or demand from your customers.
According to PwC, companies that invest in digital content management can expect to see a 30-40% reduction in costs. Amplience’s API-first digital experience platform is designed to be flexible and scalable, allowing your business to manage and deliver content at scale, with ease.
Our composable DXP is an easy-to-use solution that can help your commerce business in your next phase of digital growth, to help you keep up with changing consumer demands. You’ll save time and resources, and improve operational efficiency, while meeting your business goals.
71% of consumers expect companies to deliver personalization in shopping experiences and 76% feel frustrated when this doesn’t happen. By not delivering personalized experiences, your business could be missing out on those crucial customer interactions that lead to conversions and repeat purchases.
When you integrate multiple analytics tools into a DXP, it becomes your primary source of customer data. You have the ability to gather and analyze data about customer preferences, behavior, interests, and shopping habits, allowing you to tailor your shopping experience by audience segment, and ultimately increasing conversions.
74% of consumers are at least somewhat likely to buy based on experience alone. What makes an exceptional customer experience? Consistency across multiple channels and touchpoints.
Whether a customer interacts with your Instagram page and then your website, or finds you on Facebook first, they want to feel familiarity when they interact with your brand, and expect the same experience on a social platform, as they would on an app.
When you have an all-in-one digital experience platform that unifies your tech stack, it’s much easier to create a consistent digital experience.
Informed business decisions
Between customer data, site analytics, social media engagement stats, and inventory levels, your business has the opportunity to collect a lot of valuable data. This makes it easier to identify patterns and key performance drivers to help you make informed decisions about your marketing, and what the next steps should be for your business growth.