Shopping. Speed. Success.
That’s What Makes Amplience Tick
We’re Here To Rid The World of Bad Shopping Experiences
Bad shopping experiences lose you money. They lose you customers, loyalty and precious ground in the race against the competition. Our job is to put a stop to those bad shopping experiences with generative AI content that converts in every shopping context.
The Only Generative Content Platform with Shopping Context
If you’re in the shopping business, your success and survival depends on dominating the competitive world of digital experiences. And that means the generic content solutions most CMS’ provide isn’t going to cut it.
With our unique understanding of shopping context, we generate and deliver irresistibly personalized shopping experiences that convert in every channel – helping you move faster, work smarter and stay way ahead of the competition.
Our values
1. Shopping & Speed Are Our Obsessions
Using AI in revolutionary, yet responsible, ways we move at the competitive speed of business – creating impact where it matters most: in our customers’ carts and hearts.2. We’re Here to Win
Dream big, aim high and never settle for second best. In everything we do for our customers and employees, we challenge ourselves, and each other, to continually improve and succeed.3. Responsibility & Trust
Our team take responsibility for the success of the business but also for the impact we can have on each other – creating an environment built on trust.4. Working Together Works Best
Mutual collaboration, openness, respect and support define everything we do – with a commitment to creating a truly diverse global team.Meet The Board
Pete Daffern
Сhairman
Pete is a veteran enterprise software executive with an impressive history of achieving customer loyalty and record growth. He is an Operating Partner at PeakSpan Capital as well as a Venture Partner at Octopus Ventures. Pete has also served as President of Netsuite, CEO at ForeSee, Chairman and CEO at Purisma, EVP Crystal Decisions, and has grown a number of companies to multi-billion dollar valuations. Today, Pete serves as Chairman and NED at a number of Cloud based B2B companies.
Jo Oliver
Non Executive Director
Jo Oliver is Partner at Octopus Ventures, Amplience’s lead investor. Octopus Ventures invests in people, ideas and companies that will change the world and alongside Amplience, is proud to have invested in companies including Depop, Zoopla, Cazoo, Boughtby Many and SwiftKey.
Guy Sochovsky
Non Executive Director
Guy is Partner and Co-Founder of Farview Equity Partners which specializes in investing in growth-oriented enterprise technology companies in Europe. Guy began his career as a technology investor at Warburg Pincus and Goldman Sachs before moving into a series of executive roles as chief financial officer at MACH and NewVoiceMedia. He has extensive experience across both tech-enabled service businesses and SaaS software platforms. Guy has lived and worked in the UK, US and across Europe.
Anthony Lye
Chief Executive Officer
Anthony guides and evangelizes Amplience’s vision. He comes from Palantir Technologies where, as Global Head, he was responsible for the Apollo service, the product-led Growth Business Unit and its AI strategy. Prior, he was EVP and GM at NetApp, where he built the Public Cloud Business Unit, acquired 12 companies and established a world class team. Anthony has a long history in CRM, running Oracle’s Customer Experience business and heading up the Siebel CRM product organization. Anthony is on the board of trustees for Bath University and is an Operating Advisor at Bessemer Venture Partners.
Meet the Leadership Team
Anthony Lye
Chief Executive Officer
Anthony guides and evangelizes Amplience’s vision. He comes from Palantir Technologies where, as Global Head, he was responsible for the Apollo service, the product-led Growth Business Unit and its AI strategy. Prior, he was EVP and GM at NetApp, where he built the Public Cloud Business Unit, acquired 12 companies and established a world class team. Anthony has a long history in CRM, running Oracle’s Customer Experience business and heading up the Siebel CRM product organization. Anthony is on the board of trustees for Bath University and is an Operating Advisor at Bessemer Venture Partners.
John Williams
Chief Technical Officer
John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.
Jeremy Straker
Chief Commercial Officer
Jeremy is responsible for the entire customer lifecycle and revenue function at Amplience. Jeremy brings extensive experience as a strong commercial leader, with a career spanning 27 years in software, the last 22 of which have been in high-growth SaaS businesses. Jeremy was previously SVP Global Sales & Customer Success at Scandit, the Smart Data Capture Platform.
Imran Anwar
Chief Financial Officer
Imran leads our Finance and HR functions globally at Amplience. A seasoned CFO, Imran has extensive experience scaling transformational, high-growth SaaS and ecommerce businesses. He has worked at PwC, was Divisional CFO at Euro Garage Group,Deputy CFO at The Hut Group where he led them through an IPO, and mostly recently CFO at Epos Now, the retail software development company.
Neil Mistry
Vice President, Solutions
Neil is VP, Solutions at Amplience and has over 15 years’ experience with content and commerce across all different types of architectures. With a background in development, product, implementation, partner relations, solutions and presales, Neil understands both the technical and business perspectives within eCommerce, ideal when helping retailers deliver powerful customer experiences using Amplience’s headless commerce platform.
Darren Lee
Vice President, Engineering
With over 16 years’ experience in the technology sector, Darren is VP, Engineering at Amplience. Having started out programming from as early as 8 years old, Darren was inspired by the web revolution and particularly interested in bringing apps to the web, before taking on a role at 16 years old with Macromedia building developer tools for Flash Media Server. Darren joined Amplience in 2010, and is passionate about solving customer problems through the use of modern, headless technology and approaches.