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How Sweaty Betty create immersive, customer-first online experiences

SESSION HIGHLIGHTS

  • 7:29 - The history of Sweaty Betty
  • 9:49 - The background of the online site and Sweaty Betty’s content strategy
  • 13:57 - Customer journey pre-Amplience’s Dynamic Content
  • 17:20 - Customer journey with now using Amplience’s Dynamic Content
  • 19:10 - Content processes and workflows pre-Amplience’s Dynamic Content
  • 30:45 - Content processes and workflows now using Amplience's Dynamic Content
  • 39:30 - Sweaty Betty life during Covid-19
  • 45:00 - The future of Sweaty Betty - what’s to come
  • 50:11 - Q&A