Black Friday Webinar

Winning Strategies for Retailers in the New Normal

Watch the Session

Is 2020 the year of Cyber Friday? In this panel discussion featuring Amplience’s VP Solutions, Thom Armstrong, with Myplanet, Elastic Path and NewStore, we focus on three key questions to help businesses make the most of Black Friday, even with a pandemic.

Sharing examples from brands that have successfully built engaging digital and omnichannel experiences, panelists dive into the strategic plan you need to make the most of Black Friday.

Video Highlights:

  • 2:12 – Black Friday 2019 review

  • 10:40 – Holiday predictions for 2020

  • 21:00 – How retailers can bring the magic of the store to digital

  • 29:30 – How retailers can ensure the post-sale period runs smoothly for customers

  • 42:08 – Q&A

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