Watch Now

Black Friday Panel Discussion

Key Highlights:

  • What’s different this year, and what do customers need?
  • How can brands bring the in-store experience online in a way that customers will love?
  • What does post-sale service look like with eCommerce versus in-store retail?

Winning Strategies for Retailers in the New Normal

Is 2020 the year of Cyber Friday? In this panel discussion featuring Amplience’s VP Solutions, Thom Armstrong, with Myplanet, Elastic Path and NewStore, we focus on three key questions to help businesses make the most of Black Friday, even with a pandemic.

Sharing examples from brands that have successfully built engaging digital and omnichannel experiences, panelists dive into the strategic plan you need to make the most of Black Friday.

Video Highlights

  • 2:12 – Black Friday 2019 review
  • 10:40 – Holiday predictions for 2020
  • 21:00 – How retailers can bring the magic of the store to digital
  • 29:30 – How retailers can ensure the post-sale period runs smoothly for customers
  • 42:08 – Q&A