Managing expectations

What to expect when expecting headless.

Key Highlights:

  • Pros and cons of moving to a headless architecture
  • Debunking some headless myths
  • How to achieve an effective, functional headless site


Under Armour boosted conversion rates by 76% by going with a headless storefront. A well-known UK department store could deploy eight times faster with their headless solution. There’s a number of big brand success stories our there when it comes to headless. But that doesn’t mean it’s right for your business – there's levels of complexity you need to take into account, organization change, and more.

Astound Commerce’s recent webinar featuring experts from Salesforce and Amplience is designed for this very reason – to help businesses determine if headless is a good fit. From choosing the right people for the project through to talking about being on the frontline with headless builds, all areas are covered.

Video Highlights:

  • 00:45 - What is headless?
  • 5:17 - Headless CMS
  • 7:40 - Business results
  • 9:50 - Integrating headless CMS
  • 14:12 - Real-time personalisation
  • 17:04 - PWA
  • 18:01 - Practicalities of a headless site
  • 26:00 - Project
  • 34:20 Advice