Mach Information Festival 2021
Personify Your Headless Commerce Experience.
No Cookies. No Problem.
Privacy laws, changes to 3rd party cookies, and customer choice are all leading to more anonymous shoppers on your site. That doesn’t mean you can’t give them a tailored experience. Learn how combining headless content with an anonymous personalization engine takes in the real-time behavior of a visitor and provides contextually relevant content - no cookies needed.
Watch as Amplience Founder, James Brooke, and Personify XP’s Co-founder and CCO, Ben Mercer, delve into the world of personalization and headless commerce.
Video highlights:
1:35 - Personify background
3:30 - Digital marketing
7:42 - Personalization
16:30 - Discussion
18:40 - Demo
22:16 - Q&A
Who is Speaking:
James Brooke
Founder and CEO at
Amplience
Ben Mercer
Co-founder and COO at
Personify XP
