Health, Wellness & Beauty Ecommerce
Standing Out in a Crowded Market
Putting People First. Letting Products Shine.
The health, wellness and beauty industries are rife with competition. They're industries that had to pivot drastically as a result of Covid-19 given they’re typically very in-store, in-person, ‘touch and try’ type industries. So how have they dealt with it all, and what future trends are they preparing for?
Retail Summits’ North American Health, Wellness and Beauty eCommerce Summit saw Alison Williams, Business Developer Director at Amplience, join other industry experts discussing digital and eCommerce trends, everything from strategies for standing out to the use of data and the impact upcoming privacy updates will have.
How to build your brand tribe
Pivoting marketing efforts as a result of Covid
How to harmonize the offline and online experiences
The affect new privacy updates from Apple and Google etc will have on marketing
The benefits of personalization and customer segmentation
Cyber Week: A conversation with Ariat
We sat down with top eCommerce retailer Ariat to understand what challenges they encounter during Cyber Week and how they tackle it.
Cyber Week: A conversation with Crate & Barrel
Keeping up with the rapid pace of Cyber Week is stressful. We spoke with Crate & Barrel to understand how they deal with it and how Amplience have helped.