German eCommerce trends

RetailX Germany eCommerce 2021 Country Report in Discussion

Key highlights:

  • An in depth look at RetailX’s German eCommerce report outlining market trends, including the dominance of mobile
  • The importance of real-time data, especially when catering to a highly diverse population
  • The role physical stores will play going forward
  • The increase in older online shoppers now needing to be factored in

A mature, diverse and vibrant market.

“A magnet for the best retailers,” the German market offers retailers an interesting proposition. It’s mature but it also boasts a diverse population base, and now people in older age brackets are shopping online more as well. As a result, retailers must understand how they can uniquely target and personalize experiences for a wide variety of customers.

Watch RetailX’s webinar featuring Theo Khoja, Director Strategic Alliances at Amplience, Michael Hubrich from Tealium and Ludovica Quaglieri and Ian Jindal from RetailX as they delve into the German market.

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