How Sweaty Betty Create Immersive, Customer-first Online Experiences
Watch on Demand
Amplience customer, Sweaty Betty has been shaking up the active wear market for over 20 years. Their seamless, online customer journey creates an immersive, storytelling experience.
Join Sweaty Betty’s Content Manager, Peter Exley, eCommerce Content Coordinator, Pippa Wingate and Front-End Developer, Alastair Knowles as they delve into the world of content with Amplience’s Head of Customer Success, Troy Pratley.
7:29 - The history of Sweaty Betty
9:49 - The background of the online site and Sweaty Betty’s content strategy
13:57 - Customer journey pre-Amplience’s Dynamic Content
17:20 - Customer journey with now using Amplience’s Dynamic Content
19:10 - Content processes and workflows pre-Amplience’s Dynamic Content
30:45 - Content processes and workflows now using Amplience’s Dynamic Content
39:30 - Sweaty Betty life during Covid-19
45:00 - The future of Sweaty Betty - what’s to come
50:11 - Q&A
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