- How important content as a service is today
- The differences between headless and composable commerce
- Challenges in getting brands to understand headless commerce
- General misconceptions around the industry and these new terms
A time for technological change.
"You need a system that you can rapidly change and redevelop and manipulate different experiences as things change," says John Williams, CTO at Amplience. Thankfully those systems are available now, and those new approaches to technology are now front and center across the industry at a time when brands know they need to adapt in order to keep up with an evolving landscape.
John joined the OWN YOUR COMMERCE podcast, chatting through the landscape at the moment, and giving key tips and strategies for brands looking at building powerful digital experiences.