Driving Digital Experiences
The Own Your Commerce Podcast.
A Time for Technological Change.
“You need a system that you can rapidly change and redevelop and manipulate different experiences as things change,“ says John Williams, CTO at Amplience. Thankfully those systems are available now, and those new approaches to technology are now front and center across the industry at a time when brands know they need to adapt in order to keep up with an evolving landscape.
John joined the OWN YOUR COMMERCE podcast, chatting through the landscape at the moment, and giving key tips and strategies for brands looking at building powerful digital experiences.
Key Highlights:
How important content as a service is today
The differences between headless and composable commerce
Challenges in getting brands to understand headless commerce
General misconceptions around the industry and these new terms
