Integrating MACH Principles into AI

MACH Alliance Roadshow at Shoptalk Europe 2024

As part of the MACH Alliance Roadshow, John Williams, CTO of Amplience, and Nick Piper, VP of Product at Amplience, had a conversation at Shoptalk Europe about integrating MACH principles into AI.

You’ll learn:

  • How to ensure your brand values are reflected in AI-generated content

  • How business users can leverage AI without needing to master prompt engineering

  • How Amplience incorporates MACH principles into our product foundations to help customers future-proof their business

  • How to keep pace with the rapid advancements in AI technology

  • How to use AI as your secret weapon for creating contextual AI at scale, augmenting rather than replacing your workforce