Expert Insight: Germany Ecommerce Region Report 2022

How Is German Ecommerce Changing?

The Internet Retailing Germany Regional Report 2022 brings data-led analysis to those already trading in the German market and those considering moving into or expanding within the region.

But how have the expectations of the German customer changed? What challenges are emerging for eCommerce and multichannel retailers and brands in the year ahead? And how can you adapt and make the most of these opportunities?

Oliver Stein, Country Manager for DACH at Amplience, cast his eye over the report to answer these questions and more.

You’ll learn: 

  • How the expectations of German consumers have changed

  • Why and how you should connect your physical and digital commerce experiences

  • The steps you can take to adapt to emerging trends and challenges in the German market