European Ecommerce Region Report 2022

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The Importance of Storytelling for European Retailers

The Internet Retailing European Regional Report 2022 brings data-led analysis to those already trading in the European market and those considering moving into or expanding within the region.

But how have the expectations of the European customer changed? What challenges are emerging for ecommerce and multichannel retailers and brands in the year ahead? And how can you adapt and make the most of these opportunities?

Ijaz Bhattee, Account Director at Amplience, cast his eye over the report to answer these questions and more.

You’ll learn:

  • How online retail continues to grow in these uncertain times

  • Why and how you should inspire your customers through aspirational storytelling

  • The steps you can take to adapt to emerging trends and challenges in the European market