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Amplience and Fabric Announce New Partnership

LONDON, May. 5, 2021 – Amplience, the leading headless commerce experience platform for brands and retailers, is pleased to announce our partnership with Fabric, a headless commerce platform purpose-built for growth.

Using an API-first approach, Amplience and Fabric are set to provide retail and eCommerce brands with the tools they need to build next-generation customer experiences, without draining valuable engineering resources.

With the announcement, Amplience becomes Fabric’s first official partner in their new Partnership Program.

“Fabric’s Partnership Program is a critical next step in transforming the brand experience for retailers without lengthy – and costly – development cycles,” said Faisal Masud, CEO at Fabric. “With Amplience as our first official partner, and numerous partnerships in the works, we’re committed to delivering best-of-breed offerings for every retailer we work with.”

By combining the power of Amplience’s headless content and digital experience management platform with Fabric’s headless eCommerce solutions, retailers can push boundaries with customization, can fast-track developments, and they can empower their marketers and merchandizers to create the experiences customers want.

“Especially with the recent surge in eCommerce over the past year, purchasing decisions are heavily influenced by the online brand experience,” said James Brooke, Amplience Founder. “Amplience is thrilled to be named a launch partner in unveiling Fabric’s Partnership Program, working alongside like-minded technologies to democratize headless commerce and help retailers compete in a multichannel world.”

About Amplience

Amplience powers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and Digital Experience Management platform allows more than 350 of the world’s leading brand teams to manage content, not code. The result is a rapid ROI for our clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit

About Fabric

Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, Juicy Couture, abc carpet & home and Universal Lacrosse trust Fabric for its open and modular design that allows them to be live within weeks without having to replatform. Fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x. Headquartered in Bellevue, Washington, Fabric is backed by Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To learn more, visit

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