Amplience and Personify XP

Amplience & Personify XP Announce New Partnership

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Amplience  and Personify XP Announce New Partnership

LONDON, May. 17, 2021 – Amplience, the leading headless commerce experience platform for brands and retailers, is pleased to announce a partnership with Personify XP, the world’s first anonymous real-time analytics and personalization platform.

In order to create unique digital experiences for customers, businesses must look to deliver both contextual and personalized content, and it must be delivered at the right time and in the right place. They must look to enhance every interaction, using next-gen technology that utilizes real-time data and analytics, and that seamlessly connects with their full marketing stack to enable efficient content production.

Through Personify XP’s integration with  Amplience’s  headless content management system, businesses can efficiently and automatically produce and display perfect content, with personalization flows able to ensure the most relevant content for each customer is front and center right from the get go.

About Amplience

Amplience powers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and Digital Experience Management platform allows more than 350 of the world’s leading brand teams to manage content, not code. The result is a rapid ROI for our clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. For more information on the  Amplience  platform, including Dynamic Content and Dynamic Media, please visit

About Personify XP

Personify XP is the world’s first anonymous real-time analytics and personalisation platform. By automating the types of content and products that consumers see, retailers can react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels.

This drives on average a 10% increase in revenue for the brands the company works with. Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously.

Up to 95% of digital shoppers are anonymous, driven in part by cookie legislation such as GDPR and CCPA, as well as changes occurring within browsers like Safari and Google Chrome, which are all phasing out 3rd party cookies in 2022. Personify XP is able to personalise, in real time, onsite shopping behaviour by identifying the purpose of the shopper’s visit completely anonymously.

Live on 256 websites Served 607m customers 5.2 billion user interactions in 2020 7,600 global behaviours

More information is available at

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