Amplience and intive

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Intive Partners With Amplience to Empower Retailers With the Best-In-Class E-Commerce Experience

MUNICH, GERMANY – December 15, 2021 - intive announced today it has added Amplience, the leading headless commerce provider, to its strategic technology partners. The alliance will enable the company to further support its retail customers in creating engaging experiences across all their channels more quickly and efficiently.

Amplience, an executive member of the MACH Allience, shares with intive the composable commerce approach that translates agile technology stacks into smart, flexible and robust customer-oriented solutions. It offers an API-first, headless content management platform that allows retailers to deliver more powerful online shopping experiences and become less reliant on code to make changes to their storefronts.

To achieve higher customer engagement and conversion, Amplience puts focus on dynamic content and customized digital experiences with a robust digital asset management solution perfect for high volumes of quality digital content.

Since the outbreak of COVID-19, the e-commerce sector has experienced unprecedented growth. According to McKinsey, in 2020 the industry has vaulted ten years ahead in less than three months in consumer and business digital penetration, with e-commerce penetration in the US reaching a record 33% in Q1. Following this global trend that continues to date, intive’s retail and e-commerce revenue in 2021 is expected to outgrow 2020 by more than 100%.

“This alliance will give our clients a high-quality and seamless digital experience for their e-customers. We have a broad footprint in designing and engineering mobile shopping solutions for big retailers. Today’s customers look for rapidly changing experiences, so we’ve learned to pay special attention to the ease with which storefront content can be updated and made more dynamic,”- said Thomas Kräuter, Chief Technology Officer.

“With Amplience as one of our strategic partners in this space, we’re on the best path to offer our retail clients the freedom and the impact they’re after.“ “We are thrilled to establish a partnership with digital transformation experts who share our vision and value the simplicity of the e-commerce solutions we offer. We believe that reducing complexity with effective and easy-to-use technology is part of our mission. We’re proud to collaborate with a company that builds powerful commerce experiences for brands such as Rossmann, Esprit, Thomas Sabo or Deichmann - intive’s exeprtise, customer centricity and design-driven approach to digital products and services make them a great partner for all e-commerce endeavors.“ - said James Brooke, Amplience Founder.

About intive

intive is a fast-growing global technology company and partner to the world’s leading brands providing people-centric digital products. As a driver of digital excitement, intive combines domain expertise, design and world-class engineering to accelerate business transformation of its clients and create game-changing products and services of tomorrow. Driven by enthusiasm and innovation, intive adds value along the whole application lifecycle – from product conceptualization to CI/CD. The company’s rapidly growing operations include development centers, design studios and regional offices in Germany, UK, Ireland, Poland, Ukraine, Romania, Argentina and the US.

intive has over 20 years of experience innovating with clients across many industries, including Telecommunications, Retail, Automotive, FinTech, Transportation and Hi-Tech, Media and Communications. By focusing on creating end-user excitement in digital products, intive continually delivers unprecedented customer satisfaction and has won the trust of some of the world’s largest companies such as Audi, BASF, BMW, Deichmann, Discovery, Facebook, Tandem, ViacomCBS and Vorwerk. Learn more at

About Amplience

Amplience powers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and Digital Experience Management platform allows more than 350 of the world’s leading brand teams to manage content, not code. The result is a rapid ROI for our clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. Amplience supports the industry’s transition to Microservice, API-first, Cloud and Headless (MACH) technologies, is MACH certified and an executive member of the MACH Alliance. For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit

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