Amplience Announces New CFO

New hire brings deep financial acumen to rapidly growing AI Content Company ...

LONDON/NEW YORK, May 1, 2024 - Amplience, the leading AI Content Company, has announced the appointment of Bart Cloyd as its new Chief Financial Officer (CFO), effective immediately. With a wealth of experience in scaling software and technology companies, Bart brings a seasoned perspective to Amplience’s executive leadership team.

Prior to joining Amplience, Bart served in key leadership roles, including CFO at JRNI, a global enterprise customer engagement platform, and as Executive in Residence at Akmazo Capital. Prior to JRNI, Bart served as CFO of Experience Management at Verint Systems (NASDAQ: VRNT) where he helped lead the company through a SaaS transformation in the customer experience space. His past roles also include CFO of ForeSee Results (acquired by Verint) and SVP of Finance at Answers Corporation (acquired by Apax Partners) where he led a number of transactions, including an S-1 filing, acquisitions, divestitures, a Chapter 11 restructuring and debt and equity financings.

Bart joins the company to help steer a new growth phase in Amplience’s development as an AI Content Company. He will work closely with the shared leadership team of Anthony Lye, Chief Executive Officer; John Williams, Co-Founder and Chief Technology Officer and Jeremy Straker, Chief Commercial Officer.

Commenting on Bart’s appointment, Anthony Lye, CEO, said: “Bart’s breadth of experience in SaaS and his proven financial and operational acumen makes him the perfect fit to support Amplience in our next phase of growth as a category-leading AI Content Company. We are delighted to welcome Bart to our team and look forward to his contributions as we continue to innovate and expand.”

Bart Cloyd commented: “I am incredibly excited to join the Amplience team as we embark on the next phase of the company’s growth by leveraging artificial intelligence to drive tangible business outcomes for our customers. Amplience’s dedication to innovation and commitment to harnessing the power of AI align perfectly with my passion for pushing boundaries and delivering impactful results. I look forward to collaborating with the talented individuals at Amplience to unlock new opportunities to grow this business, and to elevate the way we serve our customers in this dynamic landscape.”

About Amplience

Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive bottom-line sales. The Amplience platform combines content management, experience building and generative AI that empowers marketers, merchants and developers to deliver persuasive content for every shopping context that fuels truly personalized, connected experiences at the speed of business. More than 400 of the world’s leading brands use Amplience including Crate & Barrel, Ulta Beauty, Coach, OTTO Group, GAP, Currys, and The Very Group. Amplience is backed by investors Farview Equity Partners, Sixth Street and Octopus Ventures. For more information on Amplience’s vision for AI content, and its platform, including Dynamic Content and Dynamic Media, please visit