Amplience Announces New CCO

New hire brings deep commercial acumen to growing AI Content Company ...

LONDON/NEW YORK, March 7, 2024 - Amplience, the leading AI Content Company, has announced the appointment of Jeremy Straker to its executive leadership team as Chief Commercial Officer (CCO), with immediate effect.

Jeremy brings extensive experience as a strong commercial leader, with a career spanning 27 years in software, the last 22 of which have been in high-growth SaaS businesses. Jeremy spent seven formative years at RightNow, a Cloud CRM and Customer Experience solution that was acquired by Oracle. He was VP Sales at NewVoiceMedia and post-acquisition by Vonage, SVP Sales where he worked alongside Guy Sochovsky, Amplience board member and co-founder of Farview. Jeremy has spent the last three years working with global retail and grocery giants as SVP Global Sales & Customer Success at Scandit, a Smart Data Capture Platform.

Jeremy will manage the entire customer lifecycle and revenue function at Amplience, and will help steer the AI Content Company to commercial success during their next phase of growth. He will work closely with the leadership team of Anthony Lye, Chief Executive Officer; John Williams, Co-Founder and Chief Technology Officer; and Imran Anwar, Chief Financial Officer.

Commenting on Jeremy’s appointment, Anthony Lye said: “Jeremy has a breadth of experience in SaaS, particularly across smaller, high-growth businesses, and has demonstrated the commercial acumen needed to support Amplience as a fast-growing, category-leading company. We are delighted to have Jeremy’s commercial, strategic and people leadership to support our next phase of growth.”

Jeremy Straker commented: “I am hugely energised by Amplience’s vision and category-leading content solutions and am delighted to be joining the leadership team to help accelerate growth and scale the company globally. There is a massive opportunity ahead and I very much look forward to working with the talented team at Amplience as they continue to innovate with disruptive digital experience solutions that empower brands and retailers to deliver better experiences to their customers.”

About Amplience

Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive bottom-line sales. The Amplience platform combines content management, experience building and generative AI that empowers marketers, merchants and developers to deliver persuasive content for every shopping context that fuels truly personalized, connected experiences at the speed of business. More than 400 of the world’s leading brands use Amplience including Crate & Barrel, Ulta Beauty, Coach, OTTO Group, GAP, Currys, and The Very Group. Amplience is backed by investors Farview Equity Partners, Sixth Street and Octopus Ventures. For more information on Amplience’s vision for AI content, and its platform, including Dynamic Content and Dynamic Media, please visit