Built by Amplience
Integrates with:
  • commercetools

commercetools eComm Toolkit

Integration Type: ExtensionDeveloped: Amplience

The Amplience eComm Toolkit removes the “swivel chair“ approach between Amplience Dynamic Content (CMS) and commercetools, creating a single place for business teams to create fast, relevant and personalized commerce experiences. The easily implemented extension maps three core commerce functions from commercetools into Amplience automatically, which creates a much better experience for business users. As a result users no longer have to keep switching between platforms, content production time is reduced, and the potential for human error is removed. 

The eComm Toolkit maps the following commerce functions:

  • Category Mapping: Maps commerce categories from the commerce platform into Amplience,  automatically pulling in category IDs and category display names. Business users can then easily edit components of navigation structure or hierarchies in detail, without referencing commercetools.
  • Product Mapping: Enables users to search and select single or multiple products from the commercetools to populate a content item in Amplience. This makes it easy to build product carousels or populate a curated product listing page, without having to flip back and refernce commercetools. The search is populated based on product IDs, keyword or categorization.
  • Content Personalization Mapping: Maps user groups/segments from commercetools into Amplience, making it easy for business users to create personalized content experiences by pulling targeted user segments, without having to flip back and reference information in commercetools.


  • Out-of-the-box extension that works with your eCommerce credentials

  • Flexibility to customize user experience and deploy as open source

  • Built on Amplience eComm middleware framework that can be extended/modified to support any user experience

  • Middleware framework includes manual and automated testing

  • Fast implementation

  • Eliminate “swivel chair” by removing reliance on manual processes and human intervention in data handling

  • Productivity increases and better user experiences are delivered

  • Content production time speeds up


  • Available to all Amplience customersRequires commercetools
  • Requires some development from internal development teams or third-party SIs

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