Modular Content: The Key To Customizing Experiences At Scale
New Experience Horizons
Improving customer experiences is high up the agenda for every business. But to actually deliver valuable, differentiated experiences in each customer interaction, at scale, requires a fundamental change in the assembly of the experiences.
The answer lies in modular content, building up experiences from structured components that can be easily reused, but how do you get the business on board?
Hear from Forrester analyst Ryan Skinner as he looks at three approaches that reflect the value and get the organization onboard – localization strategies, performance or cross-channel presentation, personalization – and how to apply them.
Watch Clips From Our Recent Event On-Demand
New Experience Horizons | US Panel Discussion
Commerce technology practioners, GAP, Bounteous and Huge, discuss digital transformation and share learnings when adopting a MACH-based architecture.
New Experience Horizons | Ubique Digital
Hear from Ubique Digital as they cover the changes in the travel industry over the past few years