Modular Content: The Key To Customizing Experiences At Scale

With Forrester

New Experience Horizons

Improving customer experiences is high up the agenda for every business. But to actually deliver valuable, differentiated experiences in each customer interaction, at scale, requires a fundamental change in the assembly of the experiences.

The answer lies in modular content, building up experiences from structured components that can be easily reused, but how do you get the business on board?

Hear from Forrester analyst Ryan Skinner as he looks at three approaches that reflect the value and get the organization onboard – localization strategies, performance or cross-channel presentation, personalization – and how to apply them.

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