Sweaty Betty

Get set for content.

GETTING ACTIVE ONLINE.

Sweaty Betty has been shaking up the activewear market for over 20 years, empowering women through fitness and beyond. With a reputation for delivering engaging in-store customer experiences, Sweaty Betty turned to Amplience to help mirror those immersive experiences online.

THE CHALLENGE.

Amplience have been a part of the Sweaty Betty journey since 2012, but the market has changed drastically since then. Mobile has transformed eCommerce, and customer expectations are changing constantly. Naturally, Sweaty Betty wanted to re-evaluate the experience.

Their goals:

  • Replicate their engaging offline experiences online
  • Be in a position to quickly react to the changing demands of the market
  • To make their content production process and workflows as efficient as possible

“AMPLIENCE GIVES US ACCESS TO NEW TOOLS WHICH HELP US IMPROVE OUR PRODUCTIVITY AND CREATIVITY.” - PIPPA WINGATE, SWEATY BETTY

The Results.

As well as internal efficiencies in relation to their content creation, Sweaty Betty realized triple digit digital growth in 2020. Not too bad at all.

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