Otto Group

Better Capability. Better Images.

The Otto Group is the second-largest retail group in the world. And with around 90 brands making huge amounts of revenue; Otto.de is the largest one. Before migrating to Amplience, Otto.de had a complex legacy system in place that wasn’t pulling its weight. Despite its big price tag.

They needed to overhaul their image delivery and maintenance system to be able to offer their customer the high-quality imagery they expected. They chose Amplience because of our increased capability, cost-effective solutions and ease of functions and control for business users.

The Result:

  • A new, faster and more reliable delivery of the bulk of media assets
  • New streamlined workflows to support every type of asset
  • Easy maintenance of multiple and frequently changing assets and formats
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