Nelly
Mobile-First and Fashion Hungry
Revamped To Deliver An Outstanding Experience
NELLY and NLY Man are Scandinavia’s largest online fashion stores, offering catwalk-inspired trends for young adults. With clothing, accessories and beauty products from 700+ brands on sale across Europe and the UK, NELLY looked to level up its online experience to meet the demands of fashion’s rapid pace and shoppers’ mobile-first preference.
ChallengeToday’s hungry ‘fast fashion’ customers don’t want to wait around for new styles to become available. Brands like NELLY are under pressure to deliver. And to do it fast. That’s not new info for NELLY, but it felt the need to upgrade to give customers the immersive experience they want. Rapid creation and delivery of interactive product images are essential to stay on top of fashion’s relentless pace. New agile systems were needed so that NELLY and NLY Man’s teams could produce content at pace, without disrupting teams’ day-to-day activities.NELLY had received poor levels of support and communication from its current legacy provider. So finding a proven platform that they trusted was one thing, migrating was another. With nelly.com and nlyman.com combined, they had a staggering 1.1 million image assets to be migrated.Key challenges:
- High customer expectations in a fiercely competitive market
- A huge customer base with a mobile-first preference
- 1 million assets to be migrated
Results
NELLY chose Amplience to help them deliver an outstanding online experience. Ease of use, superior functionality and its bold list of comprehensive features put NELLY’s mind at ease that it now had the platform to deliver what customers want.The staggering 1.1 million assets were migrated in just two months, providing major relief. Teams can now get instant access to any asset from the cloud. Any changes can be swiftly adapted without developers’ help, so teams can react fast to the latest trends with stunning content.How Amplience Made the Difference
NELLY was able to move away from a dislocated production cycle to a single, consolidated process from creation to delivery. More efficient asset management and a better way to deliver experiences means they can rapidly respond to the latest trends with engaging content.The speed, support and communication of the Amplience project team made a tangible difference for NELLY. Our expert consultants were on hand to help teams adapt quickly. And sharing their in-depth platform knowledge at every stage made sure the system was working at its best, shortening the delivery time. NELLY now has the platform to exceed the high expectations of fast fashion shoppers. Delivering better experiences, at speed, on every device. So that every customer gets a flagship online experience.
“Amplience are highly attentive to our needs. And the speed and efficiency of their solution made an immediate difference.”
- Nelly
Ready to Transform Your Customer Experience?
We’re ready to show you what freedom means for your teams, business and customers.
More Case Studies to Explore
Elevating Our Clients’ Ecommerce Experiences
Hotter Shoes Case Study
How doubling down on digital helped the largest shoe manufacturer in the UK go from closing the majority of their stores to omnichannel success.
Find out more
Liberty Case Study
See how the iconic UK department store increased its content productivity time by 66% to create world-class dynamic content with Amplience.
Find out more
Otto Group Case Study
How Otto, the second-largest retail group in the world, developed streamlined workflows to boost speed, quality and customer satisfaction with Amplience.
Find out more
Amplify Your Digital Experiences
See what Amplience can do for you with a personalized demo.