Liberty London

MORE THAN HALVED PRODUCTION TIME

THE RESULTS

  • 66% reduction in content production time
  • No longer reliant on Salesforce Commerce Cloud developers
  • 1-click publish feature enabled on the integrated content platform

MAKE STUNNING CONTENT. FAST.

Liberty London is an iconic UK department store that sells luxury fashion. Customers walking into Liberty expect world-class service and products. And today, they expect the same online. Liberty teamed up with Amplience to create a powerful new online experience to engage customers at the same level as their flagship store.

THE CHALLENGE

Liberty London wanted to evolve its heritage brand to create an online experience as powerful as an in-store visit. New tools were needed to combine with Salesforce Commerce Cloud (SFCC) to create world-class content with easily measured results.

But current workflows were clunky. SFCC developers were always required to make updates. And the design team’s schedule was getting chewed up by creating, editing, and scheduling website content. Something as common as updating homepage content took a full day.

It was impossible for designers to focus on their top priorities, holding Liberty back from delivering the online experience customers wanted.

Key challenges:

  • Finding a proven platform that syncs with SFCC to create world-class content
  • Bottlenecks and manual processes stalling production
  • Over relying on SFCC developers and design team

THE SOLUTION

Amplience moved fast to integrate Dynamic Content, Dynamic Media and Content Hub with SFCC. All three were connected seamlessly and delivering results within two months. The amount of time this opened up led to an entire restructuring of the creative team.

Productivity was at an all-time high: designers could now focus on their priorities and SFCC developers weren’t in constant demand now that teams had full control of the content creation process.

HOW AMPLIENCE MADE THE DIFFERENCE

Liberty is now telling its story through powerful online experiences. With lean workflows in place, a ‘create once, publish everywhere’ process, and teams free to focus on their priorities – world-class content is published with ease. No bottlenecks. No stress.

The time it takes to produce content was reduced by 66%. Liberty can now create a new homepage in around two hours. Before Amplience, that was a full day’s work. Content Hub streamlining asset management led to a major boost in SEO and mobile traffic, too. All imagery, web fonts, PDFs, GIFs and rendering templates on Liberty’s website are now instantly accessible.

Liberty is still looking to push on despite all the benefits achieved so far. It’s focusing on improving site speed even further while adding new features like Point of Interest and Hotspots. Amplience is supporting Liberty with each step to maintain a online experience that few can rival.

“THE AMPLIENCE INTEGRATION WITH SFCC HAS SEEN PRODUCTIVITY SKYROCKET. DESIGNERS NOW HAVE MORE TIME TO FOCUS ON CREATIVITY.”

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