Marketing Manager (Partnerships/Alliances)
Department: Marketing
Employment Type: Full time
Location: Remote, USA
Amplience powers digital-first, commerce brands and retailers with the freedom to do more. Our headless CMS, DAM and Digital Experience Management platform allows the world's leading brand teams to manage content, not code, including GAP, GameStop, Ulta, Hobby Lobby, Crate & Barrel, Traeger, and more.
These brands are leading a momentous shift towards headless/composable eCommerce and content architecture given the strategic benefits it delivers for them. The market is primed for wide-spread adoption of this technology over the next few years and the tailwinds are building. Amplience is out in front enabling these companies to reinvent the way they create new, innovative digital experiences for faster performance, higher engagement, and increased sales. Are you in?
Reporting to the Director of Partner Marketing, we are looking for a Partner Marketing Manager which will support our North American partner marketing strategy by building relationships and collaborating with numerous technology partners and system integrator partners on strategic, co-marketing programs that drive awareness, leads, and opportunities.
Key Responsibilities
- Develop a plan and ongoing marketing programs with key technology and solutions partners focused on the North American region – including activities for both new partners and existing partners
- Create, execute and manage marketing campaigns to promote partner-specific messages, themes, and joint-solution offerings
- Work closely with strategic partners on integrated marketing programs
- Manage incoming co-marketing requests, come up with new ideas and areas of opportunity, and prioritize activities
- Collaborate with Amplience’s Partnerships team on GTM strategy and execution around partnerships and collaborate with Amplience’s Product Marketing team on creating/packaging sales enablement collateral (to help with joint selling opportunities)
- Work closely with the Event Marketing Manager to drive partner engagement at both in-person and virtual events/webinars through collaboration, content, sponsorship, promotion, etc.
- Track outcomes, evaluate and report on program KPIs
Skills Knowledge and Expertise
- 5+ years of partner marketing experience within the B2B software/tech industry
- Excellent verbal, written and presentation communication skills
- A team player with the ability to collaborate with other key departments and stakeholders. Experience with enterprise level teams including sales and communicating with senior leadership is a plus.
- Comfortable working in an extremely fast-paced environment with the ability to handle and prioritize multiple projects at a time
- Ability to problem solve when things go unexpectedly (as they sometimes do with events)
- Experience with Salesforce and HubSpot a plus
- Knowledge of eCommerce and/or headless CMS concepts a plus
- Bachelor’s degree (or higher) in relevant fields such as Marketing, Business Management, Communications, or something related
Benefits
US benefits are provided by Insperity. Full details available on request.
About Amplience
Amplience is an API-first, headless CMS and DAM in one: a unified platform for commerce content that does everything you need it to. Organize, find and enrich all your assets from a central library. Optimize and automate your product media, images and videos.
Plan, schedule, produce and deliver customer experiences. Do it all from the same platform.
And do more of it. Better, and faster, than ever.
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