Content Marketing Manager

Department: Marketing

Employment Type: Permanent

Location: London, UK

About Amplience

About now, you’d expect us to tell you what Amplience does.

Well, we don’t do the expected.

Instead, we want to tell you what we believe in: Freedom.

Because Freedom is everything that Amplience stands for. It’s in the way we work, the way we think, the way we empower our customers.

And if you choose to join us (we’d be honored) you’ll have the Freedom to work however and wherever you want.

Oh, and in case you were wondering, Amplience is a commerce experience platform that takes the heavy lifting out of digital content, giving you the Freedom to create digital experiences without limits.

We already work with over 400 leading retails brands and counting, including the likes of Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, Otto Group, GAP, Currys, Argos and The Very Group.

We’ve got over 200 employees across the world, with $180 million of investment behind us and huge, exciting growth plans ahead. And we’d love you to come along for the ride.

Are you in?

What to Expect
You’re an experienced B2B content marketer and strategist with a growth mindset. You have experience developing, implementing, and scaling content to increase brand awareness, and educate and inspire customers at each stage of the buyer journey.

You have strong analytical capabilities and can confidently measure content performance in line with KPIs, using data-driven insights to make strategic recommendations for content creation. As Content Marketing Manager, you will work closely with the Director of Content Marketing to execute the global content strategy across the B2B customer lifecycle by business segment and audience, and to monitor the organic landscape to ensure that Amplience’s content offering is market-leading.

Amplience promotes a “remote-first” approach. We have 4 lovely offices throughout EMEA and North America and we’d love to see you in whichever is closest to you. However, we appreciate that flexibility is key to all our lives, so all we ask is that you are willing and able to come in when required; once a week/month depending on your team and location. Our Talent team will be more than happy to discuss this with you in more details so please feel free to ask!

Key Responsibilities

You will be responsible for coordinating the development of dynamic SEO content across the B2B customer lifecycle, in line with the global content calendar. You will work closely with Product Marketing, Partners, Sales and other Marketing functions to ensure alignment on content output and to identify any content amplification opportunities
Consistently evaluate the content strategy, leveraging insights from other Marketing functions to make recommendations for content gaps and opportunities
Support the Director of Content Marketing with ongoing content mapping
Leverage best practice SEO strategies in the production of high-quality blog posts, whitepapers, case studies and website copy that accelerates funnel results
Provide cross-functional content review support to ensure consistent brand messaging and TOV across all touchpoints
Report on and analyse content performance, including digital content on the Amplience website and internal content utilised by the Sales team
Work with Director of Content Marketing, team members and other departments to ensure effective communication strategies that clearly articulate core product benefits, solutions, use cases and value proposition
Test new content formats and distribution channels to maximise reach and impact
Liaise with Creative team, contributors and external freelancers to ensure efficient and consistent content publication
Support the Director of Content Marketing on the corporate communications strategy

Skills Knowledge and Expertise

5+ years' experience in Content Marketing, in B2B/SaaS environment preferred
Excellent written and verbal communication skills, comfortable liaising with and presenting to senior stakeholders
Track record of delivering high-performing B2B content, achieving targets relating to brand awareness and demand generation
Experience working in matrix organisations, balancing multiple stakeholder requirements
Strong analytical skills; ability to use research, metrics and data to underpin content recommendations
Solid understanding of Google Analytics and Ahrefs

Benefits

So what’s in it for you? Aside from using some great technologies and working with smart friendly people who are very generous with their knowledge, we have a great set of benefits to recognise everybody’s individual needs.

Competitive salary
Flexible working arrangements
Discretionary bonus scheme
Company pension scheme
Enhanced maternity & paternity policies
Extra holidays once you've been with us for a while
The option to purchase additional holidays
Charity / volunteer days
Life assurance policy
Ride to work scheme
Season ticket advance loans

Apply Now

About Amplience

Amplience is an API-first, headless CMS and DAM in one: a unified platform for commerce content that does everything you need it to. Organize, find and enrich all your assets from a central library. Optimize and automate your product media, images and videos.

Plan, schedule, produce and deliver customer experiences. Do it all from the same platform.

And do more of it. Better, and faster, than ever.

Our Hiring Process