The way people shop is changing faster than ever. And while everyone else scrambles to keep up, leading brands are already transforming how customers discover, explore, and buy products through visual commerce.
This shift toward visual commerce was a key theme at Shoptalk Europe 2025, where retail innovators explored how AI-powered personalization and immersive technologies are transforming customer experiences. The trends we observed there reinforce why visual commerce isn’t just emerging; it’s already shaping how brands connect with customers.
What is visual commerce?
Visual commerce uses compelling images, videos, 360-degree views, augmented reality (AR), and user-generated content (UGC) to create shopping experiences that feel real, personal, and engaging. It’s about closing the gap between touching a product in-store and experiencing it online, giving customers the confidence to buy with just one click.
Why visual commerce matters now
Modern shoppers expect more
Today’s customers want authenticity and engagement, not just static product descriptions. 87% of consumers are more likely to purchase when they can watch a video, with similar trends for interactive visuals like zoomable images, or AR experiences. Visual commerce delivers these immersive experiences that convert browsers into buyers.
Visuals drive real results
Rich visual content captures attention and keeps shoppers engaged longer, with 84% of marketers reporting increased sales from video content, while authentic customer photos and reviews build the trust that turns interest into sales. Content Hub makes it easy to manage these visual assets, while Dynamic Media ensures they’re high-quality and load fast across every device and channel, optimizing for performance and impact.
Personalization that actually works
Visual commerce isn’t just about looking good; it’s about showing each customer exactly what they want to see. Studios, integrated with Dynamic Content, can serve personalized product visuals based on preferences, location, and browsing behavior. This creates shopping experiences that feel tailored for every individual customer.
Bridging physical and digital
One of the biggest challenges in ecommerce is helping customers to visualize products before they buy. AR and virtual try-ons let beauty customers test makeup shades and furniture shoppers see how that sofa fits in their living room. Dynamic Media and Dynamic Content ensure that the rich media required for these experiences is delivered flawlessly, helping to reduce returns and increase buyer confidence, solving real problems that impact your bottom line.
Mobile-first experiences
With over 74% of ecommerce traffic coming from mobile devices, your visuals need to work perfectly on smaller screens. Dynamic Media automatically optimizes your visual assets for different devices and screen sizes, ensuring fast-loading, responsive images and videos that keep mobile customers engaged and reduce bounce rates that cost you sales.
How does Amplience power visual commerce success?
Amplience empowers brands to create visual commerce experiences that convert through its integrated platform:
Built to scale: Handle huge volumes of visual content without compromising performance, even during your biggest traffic spikes.
Seamless integration: Connect effortlessly with your existing ecommerce platforms, AR tools, and personalization engines to create cohesive customer experiences.
Speed to market: Deploy new visual campaigns rapidly with intuitive tools that keep your brand agile and ahead of the competition.
The future is already here
Visual commerce isn’t coming – it’s already transforming how successful brands connect with customers. Brands investing in immersive, personalized visual experiences today are the ones building customer loyalty and driving revenue tomorrow.
Are you ready to transform how your customers shop? Book a meeting to discover how Amplience powers visual commerce success.