Talking Performance with Amplience

Originally posted on thinkTribes blog.

In the latest in our talking performance series, we are joined by John Williams CTO at Amplience – a Mach-based architectural CMS provider responsible for delivering content to some of the largest retailers. The rapid social and commercial shifts that took place last year resulted in consumers taking to online shopping in ever greater numbers, while maintaining increasingly high expectations for their digital experiences.

In this video we investigate:

• How lockdown has impacted traffic and traffic profiles

• How online customer behaviours are shifting (and if they are here to stay)

• How the customer journey has been affected

• How channels are adapting to changes