How Does Salesforce Commerce Cloud and Amplience Help Merchandisers?

Beth Norton
January 3, 2023
5 mins

Stuck within the confines of your page templates that don’t allow you any creativity? Relying on your front-end dev to make changes to your homepage or category content? Do you have to check three, five, or even 10 different content assets for one small content copy change?

We often here the same themes from our Clients;

  • Content Speed to Market: ”We can’t keep up with last-minute market and business changes because it takes too long to update content or change a design.”

  • Too Much Reliance on Developers: “We have to reply on our front-end development team for all of our creative. This causes delays, roadblocks, and oversight.”

  • Creative Constraint: “We’re stuck having to use the same templates and can’t innovate when we launch new promotions, campaigns, or product lines.”

  • Broken Customer Experiences: “We have different teams and tools for each channel, so it is almost impossible to make sure there is a consistent creative experience for the customer, especially when we have to make last minute changes.”

There are many challenges that a merchandiser faces when using a legacy content management system. Creating a consistent, personalized brand experience is the key to customer engagement – and in order to deliver, merchandisers need the autonomy and agility to execute end-to-end and respond to the needs of the customer and the business, without development bottlenecks.

How does Amplience help merchandisers to deliver experiences?

Salesforce Commerce Cloud with Amplience puts control in the hands of the merchandiser, giving them the freedom to easily create, manage, schedule, and preview content across the site; from personalized homepages, category page content and in-grid tiles, mega-menu and site navigation, blog and editorial content, to logo and global styling.

By creating rich ecommerce storefronts, merchandisers can meet the increasingly sophisticated expectations of their customers and ultimately – increase commercial success.

What are the key benefits of using Salesforce Commerce Cloud with Amplience for merchandisers?

  1. Work in content, not code

Say goodbye to HTML and CSS! With Amplience, merchandisers can easily create, arrange and preview content without developer input. Rich, connected digital experiences are created using readily available templates and content types, eliminating the need for custom code.

  1. Find media faster

Amplience’s built-in DAM indexes and tags digital assets using AI, making it easy to find and assign product and promotional media to content without needing to know the image path. Assets are searchable, cutting down time for merchandisers to make changes to the storefront experience. 

  1. No more slicing & resizing assets

Amplience’s built-in media optimization service allows merchants to define a point of interest that will automatically crop images based on screen size of device type, eliminating the need to upload multiple image sizes. Additionally, merchants can set hotspots or embed links into images and videos for greater customer interaction. 

  1. Build and manage content and commerce pages

By integrating with the data from Salesforce Commerce Cloud’s Business Manager, merchandising teams can easily manage experiences like site navigation, mega-menu content, category and listing page content like banners and in-grid tiles, in addition to content pages like homepage, help pages, and blog pages.

  1. Schedule more than slots 

Any content can be scheduled using Amplience. Merchandisers can schedule content changes such as logos, blog posts, in-grid tiles, category pages, and updates to the navigation, in addition to slot-based content.  

  1. Personalize experiences

Using Salesforce Commerce Cloud and Amplience, merchandisers can build personalized experiences across all site pages, tailoring content, promotions, prices and sorting rules to different customer segments. This gives them the freedom to implement personalization at scale with minimal to no technical help.

  1. Future-proof your headless architecture

Amplience supercharges business growth by helping you deliver faster, differentiated multichannel content and experiences at scale across the customer journey. Whether you’re running on SiteGenesis, SFRA, Composable Storefront, or something entirely new in the future, our unified CMS and DAM platform empowers teams to conquer content and experience management workflows with the flexibility and extensibility of headless without having to replatform.

Amplience powers performance and productivity for digital merchandisers 

By eliminating development bottlenecks, Amplience increases agility and efficiency in merchandising teams, giving them the freedom to quickly respond to customer and market demands and create rich, personalized shopping experiences that boost performance and drive conversions.