June 15, 2022 | 3 Min
Why We're So Excited to Be Joining Salesforce® AppExchange
As Salesforce puts is, brands today are expected to know their customers, predict their needs and engage in ways that are personalized, relevant and contextual. And a data-first approach is key to meeting these expectations.
That’s what this ecosystem is all about: empowering brands to understand their customers, drive personalization at scale and unlock new opportunities that accelerate business growth. And we’ll be sitting alongside some of the biggest and best names in our industry.
What is Salesforce AppExchange?
AppExchange is the most trusted enterprise cloud marketplace of more than 7,000 apps and experts that help customers to solve their business challenges across multiple industries, products and use cases.
With more than 10 million app installs, AppExchange empowers customers to find, try and buy proven, pre-built and customizable apps and certified consultants who understand their business.
90% of the Fortune 500 use AppExchange apps today and 91% of all Salesforce customers use at least one AppExchange app.
How Will This Help Our Customers?
Joining AppExchange means more brands than ever can find and access our platform, take the heavy lifting out of digital content and give their tech and marketing teams the freedom to create digital experiences without limits.
But being part of the Customer Data Platform ecosystem has wider benefits that will help us deliver even better experiences to our customers and prospects who use Salesforce for multiple cloud solutions, while helping them improve the way they serve their customers too.
This ecosystem allows us to unleash the power of data with the world’s #1 CRM platform from sales, service, marketing, loyalty, commerce and external data sources. So whether you’re trying to enrich first-party data or activate it for personalization at scale, we’ll be better placed than ever to help you do that.