October 4, 2023 | 3 Min
Sneak Peek: Automate Image Background Removal with AI
We understand how vital imagery is to the success of digital experiences. Consumers expect to see high-quality media. A recent study found that 67% of consumers consider high-quality images to be more important than product descriptions or customer ratings. Background removal tools are an indispensable resource to enhance the way eCommerce websites present their products.
However, manual background removal is a time-consuming process requiring professional knowledge of image manipulation software. Extrapolate that across large volume of images and the complexity of the original images, the cumulative time investment can be substantial. This is why we’re working to automate the process using AI-powered tools.
Coming Soon: Background Removal API
We are currently developing a new API that will allow developers to use AI to automatically detect the most prominent object in the foreground of an image and remove the background to create cut-out images that are high-quality with fine detail and transparent backgrounds.
Sample Test Result:
This API is currently under development but tests across a range of simple to complex image backgrounds, show the Background Removal API is already delivering excellent results with clean images - and we’re not done yet! Using our API will help customers automate the manual processes of image background removal, saving time and effort by dramatically streamlining editing costs and workflow leading to increased ROI on every image. This release also lays the groundwork for future advancements that will allow content creators to perform image background removal.
Background removal supports guiding principles for high-quality eCommerce imagery
Consistency - Consistency in product imagery is crucial for building a brand identity. Background removal tools allow retailers to maintain a uniform look across product images, regardless of the original background.
Highlighting Product Details - Removing distracting backgrounds helps draw attention to the product itself. Customers can focus on the item’s features, design, and quality with a clean, neutral background.
Versatility in Marketing Materials - Background-free product images are incredibly versatile. They can be seamlessly integrated into various marketing materials such as partner marketplaces, brochures, social media posts, and email campaigns. This adaptability ensures that your products can be showcased effectively across all marketing channels.
Accurate Color Representation - Inaccurate colors in product images are one of the most common reasons for returns. Removing original or complex backgrounds can help accurately represent product color to avoid returns.
Fast Loading Times - Optimized images can significantly improve your website’s loading speed. Removing complex backgrounds reduces the file size, ensuring that your product pages load quickly. This is vital for retaining impatient online shoppers and maintaining a smooth user experience.
We’re excited about the results the Background Removal API could have for the brands we work with. Customers will not only be able to enhance the visual appeal of products but also improve the user experience, ultimately driving higher conversion rates and boosting brand credibility.
For more information on this API and to learn about exciting capabilities on the horizon as we actualize our vision to revolutionize the eCommerce landscape, check out our ‘What’s New at Amplience’ webinar.